Currys is aiming to boost awareness of its standalone repair service with a new four-part content series featuring former World’s Strongest Man champion, Eddie Hall.

In the campaign, Hall forms an unexpected friendship with one of Currys’ repair experts, Gary.

Throughout the series, Hall highlights the advantages of Currys’ repair service, such as being fully accredited by major tech brands, including Microsoft and offering home callout services.

According to the technology retailer, the campaign will emphasise that customers don’t need to have purchased their tech from Currys to use its repair services.

Alongside the video series, Currys has released research showing that UK consumers collectively spend £9bn annually on replacing broken tech.

Additionally, the study revealed that 42% of UK consumers automatically assume their damaged tech is unrepairable.

As a result, Currys is encouraging people to ‘Repair, not Replace’ their broken devices to reduce e-waste and save money.

“Technology is expensive. If something goes wrong, we know our customers want us to be there to help them get it working again,” Lindsay Haselhurst, COO at Currys, stated.

“That’s why we operate Europe’s largest electricals repair centre, where our team of expert technicians work around the clock to keep technology in use.

“Many may be unaware, but e-waste is currently the world’s fastest growing waste stream. We can’t keep throwing it away, which is why we’re urging consumers to make the switch to ‘Repair Not Replace’ whenever possible – not just for their pocket, but for the planet too.”