Tealium, a real-time customer data orchestration solution, has raised $55m in a Series F funding round led by Silver Lake Waterman, with other substantial investors including ABN AMRO Digital Impact Fund, Declaration Partners, and Parkwood. Tealium plans to use the funding to optimize its data integration ecosystem, expedite the development of products, and expand its global go-to-market activities.
Launched in 2013, Tealium’s AudienceStream customer data platform (CDP), has seen a 300 per cent year-over-year increase in visitor profiles created. The company has also raised more than $160m in funding since its inception. Tealium’s platform links customer data from websites, mobile apps, point-of-sale (POS) systems and call centers back to the original business.
"Our customer data platform is the vendor-agnostic foundation that allows data to flow freely and securely across the organization — rendering it accessible and useful to every team and technology, and solving departmental or technological silos that limit opportunity for data agility," said Jeff Lunsford, CEO of Tealium. "By democratizing the data collection and delivery process, we help organizations meet the changing needs of their business and customers and protect the integrity of their data."
"Tealium enables companies to overcome challenges related to customer data fragmentation by integrating and enriching data across sources in real time, while providing data governance and fidelity," said Shawn O'Neill, managing director of Silver Lake Waterman. "Jeff and his team have built a robust platform, and we are excited to support the company's continued growth and investment in innovation."
"As a long-time Tealium customer, we've seen the benefit of the technology first hand," said Frank Verkerk, chief digital officer of ABN AMRO. "Tealium has helped us streamline and standardize our data flows and has given us the tools we need to make better marketing and business decisions."