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Dacia launches AR app to enable prospective customers to visualise cars in any environment

David Murphy

Car maker Dacia has launched an augmented reality App, Dacia AR, that enables consumers to see new Dacia vehicles inside and out at 1:1 scale.

With Dacia AR, customers can view any model in any configuration and place the vehicle in any chosen real-world environment, such as in a garage, car park, on the street or in the great outdoors. They can get up close, move around and zoom in on a specific detail.

The app offers dealerships a new way of presenting vehicles. Dacia said the app will prove particularly useful when a salesperson wishes to show a prospective customer a model that does not happen to be available in the showroom yet. Dacia AR includes all models in every single colour.

Dacia AR is free and available on the App Store and Google Play.