Dacia pokes fun at other car ads in social-first campaign

Dacia has launched a ‘no-nonsense’ social-first campaign poking fun at the way other car manufacturers choose to advertise their vehicles.

The ‘Not Every Other Car’ campaign, created alongside Vivaldi UK, features video spots that showcase the features found in the new Dacia Sandero and Dacia Sandero Stepway. Within these videos, there are video shots which take jabs at the way cars are usually advertised, highlighting that Dacia doesn’t feel the need to accompany their vehicles with dancers or images of a “phony lifestyle”.

“At Dacia we’ve been working hard to build new Sandero models that are packed with high tech, high spec engineering and we wanted this new advertising campaign to focus on that,” said Adam Wood, Marketing Director at Dacia UK. “Unlike other car manufacturers, who try to sell you a phoney lifestyle, we’ve used our ads to show our customers all the great new features we’ve developed for the new models, while retaining our famously affordable prices.”

The ads in the campaign, which are voiced by the voice of Dacia, Ralph Ineson, will run across Facebook, Instagram, and YouTube.