MASTERCLASSING

Dailymotion debuts video ad inventory marketplace

Tyrone Stewart


Video-sharing platform Dailymotion has teamed up with Moat by Oracle Data Cloud to launch a premium video ad inventory marketplace, offering up to 100 per cent viewability guaranteed.

The ‘Dailymotion Viewability Guaranteed Marketplace Powered by Moat’ aims to address issues surrounding viewability by providing advertisers, marketers, agencies, and DSPs with the ability to achieve viewability scores up to 100 per cent dependent on campaign goals. The product gives advertisers access to Vivendi-owned Dailymotion’s network of more 7,000 ‘premium’ publishers.

“Viewability is no longer a nice-to-have; it’s table stakes. Together with Moat, we have tackled one of advertisers’ biggest concerns. At a time when every penny spent is being challenged, we can now offer the absolute assurance of delivering truly measurable results,” said Bichoï Bastha, Chief Revenue and Business Officer at Dailymotion. “This collaboration provides our demand partners with the metrics needed to measure campaign effectiveness and inform future decisions. At the same time, it highlights the unique value our advertising solutions provide.”

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