Daimler Acquires Two Taxi Smartphone Apps
- Wednesday, September 3rd, 2014
- Share this article:
Mercedes-Benz and Tesla manufacturer Daimler has acquired two smartphone apps aimed at providing taxi and ride-share services to those who dont own cars.
The acquisitions, made through subsidiary Moovel, bring taxi booking app Mytaxi and mobility platform RideScout, under Daimlers control, although all companies will continue to operate independently from their current locations.
Daimler plans to accelerate international expansion plans for both companies, and intensify collaborative product development between the two companies and its existing holdings.
“We are very pleased to welcome Mytaxi and RideScout as new members of the Moovel family,” said Robert Henrich, CEO of Moovel. “The acquisition of RideScout and Intelligent Apps pushes our global strategy a significant step forward. We are investing in the development and growth of urban mobility in Germany, North American and other parts of the world.
“Out mutual objectives are the expansion of our leadership role on the international market and to continue our pioneering efforts to simplify the future of mobility.”
Daimler, which also provides a large number of vehicles to the taxi and limousine trades, made pains to highlight that it was not aiming to disrupt existing businesses in the same way taxi app Uber has.
“The acquisition of Mytaxi and our existing holding in Blacklane, the rapidly growing limousine booking service, is by no means an attack on established taxi operators,” said Henrich. “Quite the opposite, we would like to invite the taxi operators to work in close partnership with Moovel and Mytaxi to exploit the potentials and opportunities offered by mobile internet services.”