Nearly half (42%) of channel resellers see cyber-security as a top concern, new research has revealed.

According to a new report by BT Wholesale, managing risk is an overarching concern, among which cyber-security should be an “absolute priority”.

Explore Cyber

Our Cyber Masterclasses will help you stay on top of current – and emerging – tech trends. Tackling everything from cloud computing and cyber security to data protection and infrastructure, our purpose-driven, expert-led format is designed to help you find solutions to Cyber-specific challenges.

Register for our in-person and virtual Cyber Masterclasses and tackle the latest tech trends.

Channel resellers are significantly more likely to cite cyber-security as a top business priority than end-customer employees (25%) or even IT decision makers (27%), the data revealed.

This is despite more than 13% of IT decision-makers falling victim to a scam themselves.

The data added, that channel resellers are also leading the way on sustainability, as 40% of resellers see sustainability as a “business priority“, compared to only a third of customer respondents (32% of employees and 33% of IT decision-makers), respectively. 

Meanwhile, BT Wholesale also revealed over half (59%) of employees want their organisations to invest in AI, with 61% of IT decision-makers expecting to make investments in AI in the coming year.

BT Wholesale Channel Partners Director, Gavin Jones, said: “Following a year of rapid change, we wanted this research to hold invaluable lessons for our partners’ business growth.

“It’s clear that embracing 5G, AI, and cybersecurity is paramount, but trust and simplicity will remain the bedrock of success.

“The channel must pivot from tech talk to customer-focused conversation, fostering strong relationships to support customers as they navigate an ever-changing tech landscape.”

He added: “Through it all, we’re here to support Partner Plus partners in adapting their strategies to today’s and tomorrow’s market. With our range of innovative solutions, expert advice, and ready-to-use materials, partners can focus on building relationships and seizing opportunities.”