Over 67% of marketers have revealed they are looking to use AI to help create video content, new data has revealed.

According to an independent Censuswide poll of 200 marketers in content development, planning and strategy departments and commissioned by Overcast HQ, video has jumped from the least to the most used content format in marketing campaigns, with an overall 71% increase in usage, despite being dubbed as a “huge obstacle”.

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This comes as 55% of respondents claim video is superior when creating marketing campaigns, compared with images (30%) and text (14%).

However, the data revealed the switch from being used the least to the most, creates huge problems for 77% of brands, who cannot locate video content, leading to expensive re-shoots and wasted time.

Overcast HQ Founder and CEO, Philippe Brodeur, said: “It’s clear that video management has not kept pace with the huge volume of content being created by modern brands.

“It can feel like a huge obstacle, but we are at an exciting inflexion point where brands across the globe will see the impact that AI combined with intelligent asset management solutions can have to overcome the biggest challenges they face.”