Dawn of the Dead Apps: Adjust Whitepaper Arms Against App Zombies

Adjust zombies

The latest ComScore figures show that 59 per cent of all time online is spent in apps, across mobile and desktop. But theres a dark side to the growing power of the app economy. App zombies are the unindexed and undiscoverable apps that account for 90 per cent of the App Stores contents.

Check out the Zombie Uprising report from Adjust to learn more about the year-to-year increase of undiscoverable apps, the impact these zombies can have on mobile marketing, and how to fight back against this growing trend that threatens to undermine the app economy.

The whitepaper – which you can read here – covers three years of data from marketplaces all over the world to find out the local and global zombie rates.