Digital audio advertising platform DAX has signed a deal with LiveXLive Media’s wholly-owned subsidiary Slacker Radio to become its audio exclusive sales partner in the US.
The partnership will enable DAX to package Slacker’s inventory across its extensive digital audio network and offer innovative packages to advertisers. DAX’s roster of advertisers will now have expanded access to Slacker’s multitude of genres and radio formats, spanning a wide range of listener demos.
Slacker Radio enables music lovers to choose from human-curated stations customized to their own moods and favourites. Its catalogue offers more than 20m audio tracks and reaches over 1.2m active users. The platform offers hundreds of programmed stations in a variety of genres and extends beyond music to also include news, sports, and talk shows.
The streaming platform is wholly-owned by LiveXLive Media (NASDAQ: LIVX), a global digital media company focused on live entertainment, delivering premium livestreamed video, digital audio, and on-demand music experiences from the world's top music festivals and concerts, including Rock in Rio, EDC Las Vegas, Rolling Loud, and many more.
“The advertising-supported freemium tier of Slacker Radio is an important revenue source for the company and it’s a great value proposition for our subscribers and listeners,” said Mike Bebel, EVP of development and rights management for LiveXLive. “We look forward to maximizing this opportunity with DAX to offer our advertisers and sponsors a more robust access point to our audiences.”