DAZN, a sports-focused live and on-demand streaming service has arrived in Spain, becoming the eighth market the platform has launched in since its debut in August 2016. The launch in Spain has coincided with both PSG star and Brazil national football team captain Neymar and legendary football manager Jose Mourinho becoming global ambassadors for the service.
Sporting content available to Spanish viewers includes the Premier League, FA Cup, Coppa Italia, all three tiers of the EFL (English Football League), MotoGP, EuroLeague basketball, WRC (World Rally Championship), UFC, and more. Access to this content costs €4.99 per month, with the first month free and no long-term contract.
“This is the dawn of a new era for Spanish sport fans as they join the revolution of flexible, accessible and affordable sport that we are rolling out around the world,” said Simon Denyer, CEO of DAZN Group. “Spain is a nation of sport lovers and they are ready for change. They want a better way to watch and we are incredibly proud to be making that happen as we expand our rapidly growing international business.”
Alongside the Spain launch, DAZN has commissioned an original series called ‘In Our Blood’. The series features three 30-minute episodes celebrating the tradition of great Spanish MotoGP riders and marks the beginning of the MotoGP season.
On the brand ambassador front, Neymar and Mourinho join Cristiano Ronaldo, Saul “Canelo” Alvarez, and Marc Marquez in representing the platform. Neymar and Mourinho join the platform ahead of DAZN’s upcoming launch in its ninth market of Brazil.
“Growing up in Brazil instils a love of sports, especially football. Brazilians rally behind the teams and athletes they love,” said Neymar. “I think DAZN has the same type of passion towards sports and wanting to make it as easy and affordable as possible for people to enjoy. Sports should be available for everyone and I’m happy to join a brand that has this goal in their DNA.”
Mourinho added: “DAZN is giving football fans a new way to enjoy the sport and players they love. Their style of live football coverage is different from what I’ve experienced before. I like their authenticity and pushing the boundaries of sports broadcasting. I’m excited to join DAZN as a global ambassador and connect with football fans around the world with this platform.”