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DAZN ties up with Snapchat for Shows and Our Story content around major boxing events

David Murphy

Sports streaming service DAZN has announced a partnership with Snapchat that will include two new Shows and Our Story coverage surrounding DAZN’s biggest boxing events.

The new Show ‘DAZN Fight Week’, will premiere on Snapchat’s Discover page in the US today, and new episodes will air every day in the week leading up to Canelo Alvarez’s 2 November fight – which will see the middleweight king jump two weight classes to challenge Sergey Kovalev for his WBO Light Heavyweight belt. Episodes will include Canelo’s career highlights as well as cutdown versions of ‘40 Days: Canelo Vs. Kovalev’ – the latest installment of DAZN’s behind-the-scenes fight prep docuseries that is executive produced by LeBron James, Maverick Carter, and Carlos Vela.

Additionally, ‘DAZN Fight Night’ will premiere on 2 November, and feature live-updating highlights from the night and a complete recap of fight week. Notably, this Show marks the first time Snapchat will have in-progress premier boxing highlights on the platform.

“The DAZN Snapchat slate will bring fight fans closer to the action while allowing us to showcase the sport to an entirely new audience,” said Jamie Horowitz, EVP content for DAZN North America. “These Shows were specifically developed to leverage the Snapchat platform and highlight the sport’s most thrilling moments. Viewers can expect everything from quick cut highlights on fight night to exclusive access from a fighter’s locker room moments before a bout.”

‘DAZN Fight Week’ and ‘DAZN Fight Night’ will continue in the week leading up to KSI vs. Logan Paul 2 – the professional rematch of the two YouTube personalities on Nov. 9 – with new episodes airing from 4 November that feature a similar mix of highlights, behind-the-scenes action, and cutdown content of ‘40 Days: KSI Vs. Logan Paul 2’. In addition, Our Story coverage will debut on Saturday, 9 November, featuring content submitted by Snapchatters and broadcast-quality highlights.

You can watch DAZN on Snapchat here.