Ad agency DDB Chicago has chosen Celtra’s self-service AdCreator 3 platform to create rich media advertising campaigns for its clients.

The AdCreator platform enables agencies to create branded mobile campaigns using rich features like video, location, social and gaming. DDB works with brands like McDonalds, Heineken and Volkswagen.

Miha Mikek, Celtra co-founder and CEO of Celtra, said: “Active participation of creative agencies like DDB Chicago in the mobile arena reinforces the message to the advertising industry that the time for mobile is now and that adopting mobile advertising is essential to grabbing the attention of and meeting the high expectations of the modern day consumer.” 

“Weve realised the necessity to expand creative capabilities into mobile and are excited to partner with an industry leader like Celtra,” added DDB Chicagos SVP and director of mobile, Dirk Rients. “Through the use of Celtras AdCreator 3 platform, our teams can more quickly and efficiently develop highly engaging mobile experiences for our clients.”