Debenhams has launched its 2024 Christmas campaign with a new ad titled ‘Duh, Debenhams.’

Featuring a star-studded cast, the campaign includes actress Elizabeth Hurley, model and TV host Leomie Anderson, comedian Ellie Taylor and model/presenter Hannah Cooper-Dommett.

Produced by independent creative agency Exposure, the ad will air across TV, video-on-demand, out-of-home, digital, social media, and press, with prime placements at locations like The Outernet, Manchester Piccadilly, and London Euston.

Now under Boohoo’s ownership, Debenhams offers a curated selection of over 10,000 brands across beauty, fashion, and homeware.

Dan Finley, CEO of Debenhams, said: “‘Duh, Debenhams’ flips the script on festive shopping chaos and boldly establishes us as the ultimate answer for a stress-free Christmas shopping experience.

“Our iconic British cast delivers ‘Duh, Debenhams’ in a classic yet humorous style.”

Maneeze Chowdhury, CEO of Exposure, added, “Debenhams is an iconic heritage brand and has been part of British culture for over 200 years.

“As lead creative agency, we have delivered the overall creative concept for ‘Duh, Debenhams,’ tapping into Exposure’s team of connected specialists. We are delighted to extend our strategic and creative remit with Debenhams this festive season.”