Debenhams Mobile Revenue Up 128 Per Cent

UK retailer Debenhams has reported that visits to its online store from mobile devices have grown 72 per cent year-on-year, for the 12 month period up to the end of August.

Mobile revenue, meanwhile, was up 128 per cent year-on-year, helping a total growth of 46 per cent in online sales. Overall, the retailer has seen a two per cent increase in like-for-like sales. 

“We have succeeded in growing both like-for-like sales and market share in a competitive market where consumers disposable income remains under pressure. I am particularly pleased with the growth of our online business,” said Debenhams chief exec Michael Sharp. “While the return to more seasonal weather conditions over the summer has been helpful, the main factor behind this performance has been the relentless focus of everyone at Debenhams on implementing the four pillars of our strategy to create a leading international, multichannel brand.”