Debenhams has seen a 85 per cent growth in mobile visits year-on-year, according to the retailers financial results for the 16 week period ending 22 June 2013.

This helped push a 40 per cent growth in online sales, which account for 14 per cent of Debenhams total sales, though this figure isnt this figure isnt broken down into mobile and desktop. The retailer also saw a 21.7 per cent increase in traffic to its site overall.

“Debenhams has delivered a robust performance, continuing to grow market share in our key categories in a challenging and volatile period.  Im particularly pleased that we have maintained strong growth of online sales,” said chief executive Michael Sharp. “We have managed the business to reflect the market conditions, with a strong focus on stocks, margins and costs.  We are also making good progress on the four pillars of our strategy to build a leading international, multichannel brand.”

Debenhams is intending to launch a premium next-day delivery service in September – itll be interesting to see whether this further improves its online performance.