Global music platform Deezer has appointed media and entertainment group, Global as its ad sales partner in the UK.

As a result, all of Deezer’s audio content, both online and in app, has been integrated into Global’s digital advertising exchange, DAX.

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This also provides advertisers with access to its catalogue of high-quality music.

Deezer VP Brand Partnerships & Advertising Sales, Mazen Abdallah, said: “We’re thrilled to announce our partnership with Global through their digital ad exchange, DAX. This collaboration signifies a strategic alignment to enhance the distribution and monetisation of Deezer’s inventory.

“Leveraging DAX’s extensive network, we aim to make our rich audio content seamlessly available to advertisers in the UK. This partnership represents a shared commitment to delivering value to advertising partners while enriching the listening experience for our audience too.”

Recently, Global named Simon Pitts as its new CEO.

He will join Global in Q1 2025, with an exact start to be confirmed in due course, succeeding Stephen Miron, who announced last week he was stepping down as Group Chief Executive after 16 years at the helm to become Global’s Chairman.