Demand to Drive Green Handset Growth, says Juniper
- Tuesday, September 22nd, 2009
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Juniper Research has released its report, Green Mobile Handsets & Applications – Strategies, Scenarios & Forecasts 2009-2014. The study finds that consumer demand for environmentally sustainable mobile devices will be the primary driver behind the growth of green handsets, which could see global shipments grow to 485 million units by 2014.
The scenario-based forecasts within Juniper Researchs new report also suggest that even with an incremental attitude shift by consumers, numbers will still grow from a quarter of million shipments in 2009 to over 105 million by 2014.
The report also reveals that the average mobile user is responsible for around 25kg of CO2 emissions per year, a collective total of 93Mt (Megatonnes) of CO2 globally at the end of 2008. With a number of challenges facing vendors and operators, such as the Kyoto Protocol, Juniper notes that a concerted effort is required by companies across the industry to reduce these average emissions by a far greater extent over the next five years.
The report provides an analysis of the opportunities to reduce greenhouse gas emissions amongst mobile handsets and handset users, both directly in terms of handsets and chargers, and indirectly through green mobile applications.
It offers scenario-based forecasts (incremental, progressive and transformational) projecting green handset shipments, recycled handset volumes, green application downloads and charger no-load emissions, all by scenario and by region, up until 2014.
Detailed case studies of significant developments across key areas are also provided, covering developments including solar powered handsets and chargers, handset take back programmes, eco-applications and bioplastic/recycled handset casings.
The report also investigates regional and national legislation which impacts on mobile corporations, as well as considering industry responses to environmental concerns, including the IPP pilot project, the Sony greenheart program and Nokia's we:recycle initiative.
The report costs 1,750 for a single-user licence; 2,500 for a 2-5 user licence, or 3,750 for an enterprise licence. An Executive Briefing is also available for 250.
Theres more information here. And you can download a free Whitepaper here.