Denmarks adQuota Network Expands into Spain with MobiTargets Buy
- Wednesday, February 5th, 2014
- Share this article:
European premium ad network adQuota has announced the buyout of Spains MobiTargets.
adQuota, founded in Copenhagen, already has offices across Scandinavia, the UK and Eastern Europe. The company is aiming to grow organically, as well as through acquisitions, in order to offer a comprehensive service across Europe.
“We have ambitious internationalisation plans and wish to consolidate the European market for mobile premium advertising,” said Michael Buch Sandager, CEO of adQuota. “With strong and scalable back office facilities we are geared for growth, and we are therefore very pleased to acquire MobiTargets in Spain.
adQuota recently raised €2.5m (£2.07m) from Danish VC firm Northcap. The company works with 200 publishers spanning the mobile web and mobile apps. 
MobiTargets will be rebranded to adQuota Spain and most of the Spanish team wil stay in Madrid.
