Dentsu Aegis Acquires eCommera

dentsu aegis networkDentsu Aegis Network has picked up market-leading commerce specialist agency eCommera in order to strengthen its brand commerce capability and integrate improved multi-channel capabilities into its offerings.

The acquisition marks the latest in a string of purchases Dentsu Aegis has made to strengthen itself in a variety of areas: picking up mobile agency Fetch and social media management firm Tempero in 2014, as well as branded content specialists John Brown last month.

eCommera provides innovative multi-channel commerce services and platforms to a number of international brands and retailers, and has a reputation for delivering innovation across the consumer experience.

The UK-based firm will join Isobar, Dentsu Aegis global digital agency, with Marc Fagan, CEO of eCommera, reporting to Dentsu Aegis UK & Ireland CEO, Tracy De Groose. The eCommera team, which consists of 275 employees across multiple locations, will remain with the company.

“We are excited to join Dentsu Aegis Network at a time of significant growth for both companies,” said Fagan. “Now, for our clients, we have a much richer offering across media and digital. We will be able to leverage Isobars brand-building capability and global scale to provide innovative best-in-class cross-channel solutions, and guide clients on their journey in this increasingly interconnected and complex brand commerce space.”

“Connected brand commerce experiences is driving success for businesses and brands,” said Jean Line, global CEO of Isobar. “All compelling brand experiences are now omni-channel, and are only one click away from commercial interactions.

“eCommeras highly scalable technology services will strengthen Isobars global brand commerce offering, and further accelerate our ambition to deliver sustainable business ideas without boundaries. I look forward to working with Mark and his team to create more brand commerce success stories for our clients.”