Preference Choice Publication

Dept acquires software consultancy Devetry

Tyrone Stewart


Digital agency Dept has followed up its recent merger with Byte, a martech agency, with the acquisition of Devetry.

Devetry, a Colorado-based software consultancy, will help to support Dept’s continued expansion into the US, forming the backbone of its digital product and technology services alongside Boston-based Rocket Insights, which joined Dept in 2019. Devetry is already collaborating with Rocket to help US clients build and accelerate their digital businesses.

“Devetry has built a talented team stacked with a variety of languages, frameworks, databases, and tools, enabling them to deliver value to our clients from day one,” said Dimi Albers, CEO of Dept. “The addition of Devetry will add to our strong technology and engineering capabilities in the US, as well as open up exciting new markets for us in Denver and Portland.”

Devetry, founded in 2015, helps clients – including Arizona State University, NREL, and Intel – with strategy, product management, UX/UI design, firmware development, technology, and innovations that span mobile apps to enterprise technologies.

Under Amsterdam-headquartered Dept, Devetry will continue to operate under the leadership of CEO and Co-founder Brett Truka and CTO and Co-founder Allan Wintersieck.

“Our mission is to simplify the complex world of software and deliver the best results for our clients,” said Truka. “Joining Dept enables us to immediately expand our global footprint and our service offerings in data, digital marketing and commerce to provide more value to our clients across a diverse range of technologies. We both share a strong commitment to our clients and our people, so we couldn’t be more excited about the years ahead with Dept.”