Derdack, which provides mobile messaging platforms, has unveiled the latest version of its message master nx solution. Derdack says that message master nx enables mobile operators to transfer the successful application store concept pioneered by Apple to SMS/MMS messaging, allowing mobile users who dont have a Smartphone to connect to their favourite Internet applications through SMS.
Using message master nx, mobile operators can create and host an SMS/MMS-based app store which provides greater control of the mobile messaging value chain and the potential to secure a larger share of the resulting revenue stream. This is particularly useful in developing markets, says Derdack, where rapid growth in SMS/MMS messaging is driven by non-Smartphone handsets.
We have taken the established App Store idea pioneered by Apple and transferred it to the world of mobile messaging, says Managing Director Matthes Derdack. message master nx provides operators with an entirely new approach to capitalising on the value of SMS/MMS messaging by building an application platform for running and hosting multiple in-house developed or third party applications. Feedback from existing customers, the operator community and analysts has validated the business concept and confirmed that message master nx offers a genuinely innovative strategy for operators to significantly increase revenues generated by the SMS/MMS channel.
message master nx uses a browser-based graphical design tool to enable operators to rapidly build and test SMS and MMS services. By eliminating reliance on external developer skills, operators gain added flexibility and lower application design costs. Access can also be granted to third party developers to create value added services in a sandbox environment (in which code or content changes can be tested without affecting the original system). The operator can review third party applications before transferring them to the app store. 
Subscribers can sign up to the applications that are of interest under a self-service model, or they can be provisioned by the operator. As the platform for the app store is managed by the operator, it enables greater control and visibility over service content and billing.
message master nx is available with a range of proven applications including bulk messaging, SMS community messaging, MMS marketing and Corporate Outlook SMS. Derdack says that building and deploying new applications such as MMS-to-Facebook (or any other social networking site), at an extremely low cost, is also straightforward.