Derdack, which provides enterprise notification software and mobile messaging platforms, has launched the latest version of its mobile messaging platform, message master xsp.
With message master xsp 7, wireless application service providers (ASP) can create, customise and roll out mobile messaging services and applications in days or even hours using the graphical Application Design Studio and message master xsp’s library of plug-and-play services. These include Facebook SMS and MMS; bulk marketing campaigns; Outlook Mobile Service for SMS/MMS; Web Messenger; and SMS/MMS for internet browsers.
Version 7 features a fully revised, browser-based user interface that allows wireless ASPs to rapidly design, deploy and manage SMS and MMS value added services (VAS). Design of new services can be achieved using simple drag & drop actions via a few mouse-clicks.
“message master xsp 7 is an advanced product that uniquely combines the functionality of a messaging gateway with powerful features for rapid service design and customization, says Derdack managing director, Matthes Derdack. “Although SMS and MMS software has been around for nearly a decade, this is the first time ASPs have had access to a mobile messaging platform that offers such a breadth of services out of the box that can be deployed in a short timeframe.” 
Derdack says that message master xsp 7 can help companies effectively bridge the gap between the mobile world and the internet using SMS and MMS. The Facebook application, for example, enables ASPs to instantly provide their users with a SMS- and MMS-based Facebook experience. Once the application has been deployed, Facebook users can sign up online and immediately begin publishing updates and photos to their profile from any phone, using SMS or MMS. Wireless ASPs can therefore capitalise on the explosive growth in the popularity of Facebook and benefit from the revenues generated by the resulting message traffic.
SMS/MMS via Microsoft Outlook is another application that is packaged and ’ready to use’. It enables ASPs to offer services that allow SMS and MMS messages to be sent and received from within Microsoft Outlook. It builds on the integrated functionality of Microsoft Outlook, and requires no extra software to be installed on the PC.
The availability of a range of pre-packaged applications in a mobile messaging software product is a first for the industry, says Deerdack, and is expected to be particularly attractive to smaller service providers who would otherwise have to invest in developing their own applications and services.
There’s more information here.
