Mobile technology developer Destar has unveiled MediaWeava, which enables record labels, distributors and other media owners to easily and swiftly convert music and video files into mobile-ready formats, significantly reducing the time, effort and expense involved in distributing music content to mobile storefronts. Destar believes that file conversion, meta data management and distribution are three key challenges currently hampering the availability of entire catalogues on mobile, which is why the company has created MediaWeava, which enables the entire process to be managed and automated over a simple web interface.
As the market for mobile media continues to evolve, device vendors, network operators and retail storefronts demand a variety of different file formats. This means that record labels or their distributors must convert their standard digital formats in an attempt to profit from the mobile market. Currently, the vast majority of deliveries for mobile distribution are conducted manually, which is unproductive, and limits long-term profitability for mobile music distribution, Destar argues.
Manual processing of files using desktop software and managing your distribution with a spreadsheet doesnt allow record labels to scale their mobile businesses sufficiently, says Destar Director, Glenn de Smidt. MediaWeava reduces the time it takes to convert files and streamlines the process of delivering media content to mobile storefronts. It therefore cuts operational costs and increases competitive edge for stakeholders along the digital content chain.
The use of audio and video on mobile handsets is growing fast, fuelling demand for mobile-ready file formats. 28% of 16-24 year olds listen to music at least weekly on a mobile phone, according to British music trade organisation the BPI. Therefore, the amount of music and video content which will need to be converted for mobile will only grow, increasing the burden on record labels and media owners to create mobile-ready audio and video files.
MediaWeava is a scalable, server-based solution with an easy-to-use web interface. It works with all common file formats and can ingest digital music feeds from all the major digital music distributors. Currently, MediaWeava can be used to distribute to over 30 mobile storefronts and aggregators. The MediaWeava platform provides flexible tools to give record labels and media owners complete control over their meta data and media assets.
Theres more information about the MediaWeava platform here.