mem, the world’s first Artificial Intelligence (AI) add-on for WhatsApp, which allows users to transform group chat highlights into video memories, has launched in partnership with Deutsche Telekom and creative agency Saatchi & Saatchi.

By integrating into WhatsApp groups, .mem captures audio, video, emoji reactions, and texts shared within the group, transforming them into a ‘stories’ style format that highlights the best moments of the chat.

These stories can then be easily shared across social media platforms, enabling users to relive their favourite memories and share them with friends outside the chat.

Ulrich Klenke, Chief Brand Officer at Deutsche Telekom, said, “We have already connected young people across Europe to thousands of free music experiences through our ‘Summer to Remember’ platform.

“With our innovative .mem tool, we now enable our digital super users to relive and share their most meaningful moments. In a time of online personalization, shared experiences are becoming increasingly valuable.”

Franki Goodwin, CCO at Saatchi & Saatchi, added, “Our incredible long-term partnership with DT has always set out to be on the cutting edge of technology in the most human way possible.

“.mem is one of those ideas that as soon as you hear about it, you think ‘how the hell does this not exist already?’ – it’s a coming together of design craft, AI, and a deep-rooted social behavior to create a tool for everyone to capture their summer memories”