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Deutsche Telekom Launches UK Mobile App Store with 15,000 Apps

David Murphy

Softwareload.co.uk, Deutsche Telekom's software download portal, has launched its UK mobile application store, containing more than 15,000 mobile applications for download. Visitors will be able to shop for apps ranging from business software, games, navigation, communication and organisational tools, and securely install them directly onto their mobile device or via their PC.

The analyst Gartner estimates that by 2013, mobile phones will overtake PCs as the most common Web access device worldwide. Softwareload.co.uks UK mobile store will offer apps compatible with BlackBerry, PalmOS, Symbian and Windows Mobile, including free titles. Customers can download and install software onto their mobile phone either via their PC or directly onto their handheld device. Users can also see which titles are compatible with their mobile prior to purchase.

To download software directly onto handheld devices, users should log on to http://m.softwareload.com, select their software and download directly. Payment methods include Visa, Mastercard and American Express.
To install via a PC, users should visit http://mobile.softwareload.co.uk, make their purchase and transfer the downloaded software straight to the mobile device via USB cable. Customers shopping on their PC can purchase via PayPal, Visa, Mastercard, American Express or pre-payment.

Customers can also take the option of Softwareload.co.uk's 12-month download guarantee, which enables them to store their purchase securely online should they need to install it on a new mobile device during that period.
In Germany, where Softwareload.co.uk's sister site Softwareload.de accounts for more than 1.5 million registered users, the most popular mobile applications include communication tools, travel and holiday apps. Current best sellers include mobile email service ProfiMail and Simworks Anti-Virus.

"Consumers and business people alike are using mobile devices far more often for work or entertainment on the move. As a result, they're demanding wider access to exciting new apps to make the most of their mobiles,"" says Dirk Lebzien, Head of Softwareoad. "With the launch of our UK mobile store on Softwareload.co.uk, shoppers can choose from more than 15,000 software titles that they can quickly and securely install onto their mobile device."

Theres more information via your PC here, http://mobile.softwareload.co.uk or via your mobile at: http://m.softwareload.com 

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