Devicescape Adds Proximity Marketing to Wi-fi Service

A proximity marketing service for venues on Devicescape’s curated wi-fi network has been launched by the cloud computing company.

PopWiFi enables businesses that provide free internet to their customers, many of whom are SMEs, to launch mobile-friendly messaging and calls-to-action when people connect.

Wi-fi providers need to register via a web portal and can then choose from a number of customisable messages to send to in-store internet users. These can include private surveys or social networking information. Venue owners can view analytics of wi-fi usage and performance on the dashboard.

Devicescape tests and retests tens of millions of new and existing hotspots in real time to maintain its curated wi-fi network.