Devicescape Adds Proximity Marketing to Wi-fi Service
- Friday, February 22nd, 2013
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A proximity marketing service for venues on Devicescape’s curated wi-fi network has been launched by the cloud computing company.
PopWiFi enables businesses that provide free internet to their customers, many of whom are SMEs, to launch mobile-friendly messaging and calls-to-action when people connect.
Wi-fi providers need to register via a web portal and can then choose from a number of customisable messages to send to in-store internet users. These can include private surveys or social networking information. Venue owners can view analytics of wi-fi usage and performance on the dashboard. 
Devicescape tests and retests tens of millions of new and existing hotspots in real time to maintain its curated wi-fi network.
