DFS and Team GB go for comedy gold with daily content show

Gabby Fernie

Furniture retailer, DFS has partnered with creative agency, Joint to release a daily content show created in Tokyo and featuring Team GB athletes. 

Comedian Justin Moorhouse will host #OMGB, a daily series of light-hearted Team GB updates from the sofa in Tokyo - featuring post-event interviews, features on the medal winners, and some unusual sporting challenges, such as the Japanese competitive sport of cup stacking.

The idea of a daily show was developed by Joint alongside PR Agency Teneo and will feature some of Team GB’s star athletes such as Max Whitlock, Adam Peaty, Jazmin Sawyers, and Vicky Holland.

The show will feature on both Team GB and DFS’ YouTube, Instagram, and Facebook channels. Standalone, shorter content will also be produced and amplified across other platforms including Twitter, TikTok, and Instagram – as well as on the athletes’ personal social accounts.

“As proud supporters of Team GB, we wanted to capture the athletes in the immediate afterglow of their event and give the fans an insight into the person behind the extraordinary achievement. We’ve invited them to join us on our sofa, right here in Tokyo, to capture relevant, funny, and entertaining content around their Olympic experience for our Team GB fans to enjoy at home" said Head of PR at DFS, Claire Rushton.