Technology from Dialogue Communications is behind the UKs first mobile shopping mall, 2shop4, which launched its trial service this week. 2shop4s unique software has been developed by Microsoft Certified developers, Hero Solutions and Evevoy Developments, a Mobile Tier One Microsoft Partner, exclusively operated by Dialogue Communications.
2shop4 will allow users to buy products instantly through the mobile Internet and text codes. Shopping ads for global brands, high street shops, supermarkets, travel agencies, sports and film tickets will appear across multiple media outlets including billboards, magazines, on TV and online, advertising a 2shop4 Buy-Now code or keyword which shoppers can text to purchase goods.
The shopper texts the 2shop4 code or keyword; such as Flowers to 84777, and receives a 2shop4 Buy-Now WAP ad direct to their mobile phone. The user then selects the advertised product and buys it via a secure payment system, and the goods are delivered to their home.
The SMS technology behind 2shop4 has been supplied by interactive mobile company Dialogue Communications, and Dialogue UK Managing Director Guillaume Peersman says he is excited to be involved in this unique mobile shopping service:.
2shop4 is pushing mobile shopping into a whole new area says Peersman. “Before this service launched, buying on mobile was very limited; this service will bring a whole new dimension to mobile shopping. Dialogue is very excited about being involved in such a forward thinking project, as we pride ourselves on our innovative attitude in the mobile market and 2shop4 most certainly is that. Working with Evevoy, we believe 2shop4 will provide shoppers with a truly unique shopping experience.”
Following an initial trial phase, 2shop4 will be launched in the UK in October, with plans for a global service launch in 2008. Evevoy says it is in talks with a leading global advertising network for exclusive rights to 2shop4.
2shop4 works on all UK mobile network operators and the system allows payments to be made with MasterCard, Maestro, Paypal, Visa, Delta and Switch. 2shop4 shopper lifestyle and gift profiling, keywords and codes can match clothing sizes, brands, products and services to the 2shop4 shopper needs.