Mobile agency Dialogue Communications is helping veteran marathon runner Ian Capon in his attempt to set a new world record for the most money raised during the race alone during this weekends London Marathon.
Dialogue has supplied the 54-year old company director from London with a 5-digit shortcode, 84010, which will be emblazoned across his running kit when he competes in his eleventh full marathon.
Ian will run in a pyramid-shaped costume carrying text and telephone numbers, so that spectators and television viewers can donate money during the race. Ian aims to set a new world record for the highest amount of money raised during the race itself. He is hoping to raise 26,200 for the Spinal Injuries Association (SIA).
Ian is a passionate supporter of Rebuilding Lives Through Sport (RLTS), which will see half of the money raised by SIAs London Marathon team being allocated, as grants, to encourage participation in wheelchair sport.
I have a passion for rugby and know that, sadly, a relatively high number of injuries occur through accidents on the field so SIA seemed the most appropriate charity I could run for, especially when I heard about RLTS, says Capon. Sport can play a crucial role in rebuilding confidence and relieving isolation following spinal chord injury (SCI) but only a tiny percentage of people actively participate with any regularity. RLTS is a fantastic way of promoting the benefits of wheelchair sport both to people living with SCI and to the wider disabled community.
Dialogue has previously rovided SMS services for events such as Sports Relief and Fame Academy. Dialogue UK Managing Director Guillaume Peersman says:
We are
very happy to be involved in such an unusual world record attempt. As
well as providing the short code for pledges, we will be tallying the
final donations after the run and we really hope that Ian reaches his
target of 26,200.