Dialogue Survey Reveals Demand for SMS Alerts

Dialogue Communications has released the results of a survey which reveal that people want to use SMS more in their daily lives. 67% of mobile users surveyed said they would like to receive reminders or alerts by text for everything from medical appointments to bill payments.
The findings support a recent report from telecoms regulator Ofcom, which showed that the UK is as a world leader in SMS messaging. Figures from the Mobile Data Association released yesterday revealed that in 2009, 96.8 billion texts were sent in the UK.
The Dialogue study, which asked participants how they usually receive appointment reminders and how they would like to receive them, found that although only 3% per cent of people currently receive reminders by text, with 83% receiving them through the post, 67% would be happy to receive text reminders or alerts in the future. Almost 60% said they would opt in to a text reminder service, and just over 80% said they would also be interested in a customer service text call-back request capability.
People text all the time, and the survey shows they are more than happy to use it beyond normal social networking, says Dialogue Managing Director, Guiom Peersman. With 67% of our study participants happy to receive SMS reminders, and only 3% currently doing so, our findings show that service organisations now need to be aware of this need and respond to it.
The overwhelming reason participants gave for the move away from postal reminders towards SMS reminders was that it was more convenient. Some respondents said that text reminders were more environmentally friendly, while others noted that they were easier to sync with Outlook calendars.
Dialogues SMS applications have been used by a number of organizations, including local councils and police authorities, for many years. East Riding of Yorkshire Council has been using Dialogues Text a Fraud community text service since 2005. Others include East Dunbartonshire Council, and Hampshire and West Yorkshire police forces.