Mobile advertising solutions provider Smaato has announced the winner of the Smaato Mobile Advertising Award 2008. San Diego-based DialPlus won over the jury with its application that shows visual information from the web for a phone number before, during and after a call.
DialPlus  enriches the standard phone call experience by automatically and simultaneously providing dynamic, contextually relevant visual information about the called or calling party before the call is answered, during the call and after the call is over. DialPlus is designed to make it easy for users to engage in mobile social networking or to get information about a business theyre speaking with, such as directions, menus and reviews.
108 companies participated in the Smaato Award, which sought to identify the coolest ad-enabled mobile application, website or game. Smaato organized the award together with Silicon Valley based vator.tv and with the support of the INmobile.org community.
We are honored to be selected by the judges as the winner of the Smaato Mobile Advertising Award, says DialPlus CEO, Lisa LeVasseur. This is a strong validation of the DialPlus product vision and mobile advertising capabilities. In a very short time, DialPlus has gone from concept to product and become a world class advertising partner.
As the winner of the Award, DialPlus will receive free booth participation at the 2009 Mobile World Congress in Barcelona and introductions to four first-class VC partners from the US and Europe.
DialPlus fought off strong competition from the 10 nother finalists, including  Aka Aki, Buzzd, FISHLABS, fring, FunkySexyCool, Peperoni, Qeep, Skout, Tourspot and Vayyoo.