Diet Coke has launched two new adverts putting its loyal fans at the centre of its campaign, ‘Love What You Love, By You’ to celebrate their love of the beverage and being unapologetically themselves. 

The first advert, ‘Diet Coke Breaks Inspired by You’, has been directed by award-winning Marie Schuller, and is now live across TV, VOD, OOH, cinema and online.

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The first 30-second spot follows Gemma debuting a new style at the office and, as she starts off feeling a little unsure of her bold leopard print outfit choice when strutting across the office floor, her Diet Coke, and a new pair of leopard print boots to match her jacket, sees her truly embrace her unique style.

Whereas, the second film comprises a 10-second video, which introduces the audience to the three ‘Vics’ – Vicky, Victor and Victoria – who all lay claim to a can of Diet Coke labelled in the communal office fridge.

The new adverts come as part of Diet Coke’s 2024 ‘Love What You Love, By You’ campaign which launched last month and puts fans’ love for the brand in the spotlight with quotes from real drinkers across the UK celebrating what their Diet Coke break means to them.

The Coca-Cola Company, Senior Brand Manager, Omar Sadiq-Baig, said: “We love that each of these stories is inspired by real-life Diet Coke breaks, shared with us by real fans. We know for many years that we have some of the most loyal consumers to our brand, so this year we’ve put them at the forefront of our campaign to celebrate their individuality.

“We hope this latest phase of our ‘Love What You Love, By You’ campaign inspires and celebrates everyone’s different Diet Coke breaks. And, it’s a lesson for us all, avoid the fighting over that last can of Diet Coke in the office fridge and shotgun your name on it.”