mCommerce company Digby has launched Localpoint, a location-based marketing, analytics and commerce platform. Localpoint enables brands to create geo-fences around stores or other points of interest, and embed those geo-fences into the brand’s app. Digby can then measure app engagement, and events including as geo-fence entries and exits, store visits, and QR code scans. The brand can then deliver targeted messages for these various events directly to the branded app.

“Digby Localpoint provides brands with the ultimate opportunity – the power to know where their consumers are and the ability to personally engage with them based on their individual preferences and desires,” said Dave Sikora, President and CEO of Digby. “We are extremely excited about the positive feedback we have received from our current retail customers and new prospects about Digby Localpoint, and look forward to helping brands implement it as a part of their overall multichannel strategy.”