US mail order institution The Orvis Company has announced the launch of Android and iPhone apps, powered by mCommerce software company Digby.

The apps aim to complement Orvis cross-channel touch points that include retail stores, eCommerce, catalogs, and a Digby-powered mobile-optimised website. 

The Orvis apps allow for search and browse capabilities, as well as payment options and social media sharing of products. 

“Orvis has been a recognised leader in outdoor traditions, quality and customer satisfaction since 1856, and we are excited to carry on that tradition through this new mobile initiative,” says Phil Young, VP of eCommerce marketing at Orvis. “With the help of Digbys innovative mobile platform, we have been able to create a more engaging and personal relationship with our customers through our mobile website and now, through our mobile apps.”  

“We are excited about expanding our partnership with Orvis to help them develop a rich and engaging cross-channel mobile experience,” says Dave Sikora, Founder and CEO of Digby. “As mobile adoption rates continue to soar over the holiday season, we are going to see rich mobile apps that create an enhanced mobile shopping experience and deeper retailer-consumer relationships move to the top of all multi-channel retailers priority lists.” 

For download links to get the new apps, head to the Orvis website.