Digby Powers Mobile Shopping at Paul Fredrick

Online menswear shop Paul Fredrick has launched a smartphone optimised website. The website, which was powered by mobile commerce company Digby, offers full transactional facilities, so customers can search, browse, and buy products on their handset. 

The site features rich-media multi-view photos, personalisation options, customer reviews, social media sharing, and an ever-present search tool. 

“Paul Fredrick is proudly known for supplying men with quality clothing that fits their lifestyle, at an affordable price,” says Amanda Bausher, senior marketing manager, Web UX at Paul Fredrick. “We work with our manufacturers to design and directly distribute every item in our collection, and we wanted to make this available through mobile devices as well. We are seeing rapid growth in this area and believe this will help us to better serve our valuable customers.”

“Paul Fredrick is known for their high quality items and eye for style, all at a fair price. We are proud to partner with them on their mobile strategy to extend these same values and rich experiences to the mobile channel,” says Dave Sikora, President and CEO of Digby. “We look forward to helping them succeed in the mobile space by enabling a unique branded mobile web experience, helping them drive sales, customer loyalty and engagement.”