ContentSquare has raised £45m in its latest funding round, bringing its total funding received to over £90m since October 2016. The Series C funding round was led by Eurazeo with further investment from previous investors including Highland Europe, Canaan Partners, and H14.

The digital experience insights platform intends to use the new capital to help increase research and development into AI and predictive analytics, as well as further expanding its business across Europe, the Middle East, Africa, and America.

“Now more than ever, enterprises understand that improving the digital customer experience is a matter of great importance,” said Jonathan Cherki, founder and CEO of ContentSquare.  “With this new funding we are accelerating the development of our solution, leveraging deeper analytics to expand our insights and make them smarter. Online and offline, this will provide retailers and brands with a larger return on investment and help them to identify business opportunities, in addition to driving the new, decision-based era of digital experiences to our customers – a critical factor in today’s ultra-competitive digital landscape.”

ContentSquare tracks customer behaviour to help businesses understand how and why people are using their apps. It currently works with brands including Walmart, Samsung, Sephora, Tiffany, LVMH, Accorhotels, Avis, BNP Paribas, GoPro, Ikea, Nissan, and more.