MASTERCLASSING

Digital publishing revenues up by 31.9 per cent

Gabby Fernie

Digital publishing revenues in the UK increased by £152m in Q1 2021, according to the latest quarterly Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte. This is a 31.9 per cent increase in comparison to Q1 2020. 

During Q1 2021, display advertising held its place as the largest category by revenue for digital publishers; with income reaching £53.6m, an increase of 4.7 per cent against Q1 2020.

Revenue from subscriptions also contributed positively, growing by 48.8 per cent compared to Q1 2020.

Catagories that didn't perform so well in the 12 months ending March 2021 included recruitment (-46.9 per cent), sponsorship (-17.2 per cent), and online video income (-23.1 per cent). 

Publisher confidence in the industry continues to remain very strong, mirroring the broader economic optimism. Perhaps influenced by the learnings of the pandemic, 78 per cent of AOP’s board members surveyed believe cost reduction will once again be a high priority for their business over the next 12 months, up from 14 per cent since this time last year. 

“The rapid increase in digital revenues across almost all categories is extremely heartening, especially after the lows of last year. While there are clearly still long-term impacts of the pandemic it’s great to see the exceptional value and quality environments digital publishers can deliver is being recognised by the industry, demonstrated by the incredible performance in Q1 2021. With substantial growth in subscriptions, it’s great to see publishers continue to innovate and expand their offerings alongside digital advertising" said Managing Director at AOP, Richard Reeves.