Salaries for people working in the digital sector have continued to increase, according to the third Digital Salary Survey from digital recruitment firm, Propel London.

Propel’s data, taken from the first half of 2011, showed that the average digital salary level increased on H2 2010 levels by 3.8 per cent. The growth continues a trend that has been in evidence since Propel’s first Digital Salary Survey was released in the summer of 2010.

Average salaries in User Experience & Information Architecture were the highest surveyed, demonstrating continued demand in that space for experienced talent. Average salaries in mobile were also amongst the highest, as brands and agencies rapidly increase their activities in this area.

Propel’s Digital Salary Survey is compiled from data taken directly from prospective employers in the digital space, offering an insight into employer value perception and demand for talent in the myriad specialist areas of the digital space. The findings of the survey indicate continued demand across digital for talent, at all levels of seniority. 

“Whenever we speak to businesses in the digital space, they all share a common challenge – the attraction and retention of talent,” says Propel marketing manager, Phil Haslehurst. “In fact, we think that talent is the single biggest challenge that the digital industry collectively faces. The future of the digital industry is full of virtually limitless potential for success, as professionals, as businesses, and as a whole sector. The key to unlocking that potential is to build a workforce that is highly skilled, commercially viable, and above all else satisfied and genuinely passionate about the digital space. Understanding the salary landscape is one significant part of that process, and one we hope is helped by this survey.”

You can access the survey here.