Google-backed femtocell vendor Ubiquisys has appointed Scott Kauffman to its Board of Directors. Kauffman brings over 20 years of leadership experience from across the marketing, advertising and internet Industries, including key positions at CompuServe and Time Warner. Ubiquisys says his experience will be invaluable as the company builds relationships with Internet application and content providers.
Femtocells are small consumer devices the size of a paperback book that connect to the home broadband connection. Mobile users benefit from excellent, high-speed 3G coverage using their existing handset, as well as low-cost voice and data and access to a  platform for exciting new services in the home.
Femtocells give people affordable and dependable mobile broadband at home, says Ubiquisys CEO, Chris Gilbert. But the real opportunities stem from how consumers actually use this new freedom, and thats where media content and web applications come in. Scott brings unparalleled experience from the worlds of online advertising and digital media, which will prove invaluable as femtocells drive the convergence of mobile, web services and content.
In 2006, Kauffman was named President and Chief Operating Officer of BlueLithium, a data-driven performance marketing company, which was acquired by Yahoo! in 2007. He also served as President and CEO of several Silicon Valley start-up companies, including Zinio Inc., one of the biggest global online publishing and distribution services companies, with divisions focusing on digital magazine and book publishing, and of AdKnowledge, one of the Internet industrys first third-party ad servers.
He holds an AB in English from Vassar College and an MBA in Marketing from New York Universitys Graduate School of Business. He was honoured by Advertising Age in 1996 as one of 20 Digital Media Masters.