MASTERCLASSING in pre-load partnership agreement with Huawei

David Murphy

Discover.Film, the free platform for quality short films, has entered a partnership with Huawei that will see the app pre-loaded within Huawei Video on over 100m Huawei handsets globally. Sitting alongside a small selection of video providers such as The BBC for its news channel and Rakuten TV for its Hollywood blockbusters, has been chosen as Huawei’s dedicated partner for quality short films. has a library of over 10,000 films typically between 10-15 minutes in length. Stars including Danny DeVito, Sir Ian McKellen, Benedict Cumberbatch, Jack Whitehall, Bill Nighy, Brie Larson and Whoopi Goldberg feature in some of the award-winning films on the platform, all of which are under 40 minutes in duration.

Launched in October 2019, has amassed hundreds of thousands of subscribers from across 190 countries, making it the leading platform for short films in the entertainment industry. Unlike many of its ‘paid for’ subscription-based competitors, its freemium model allows its viewers to watch the content for free, whilst giving advertisers the opportunity to tell their own story in the form of a sequence of 6-second pre-rolls before each film.

The company showcases and nurtures the best filmmaking talent from around the world, working with over 7,000 filmmakers who have previously had no premium platforms to showcase their short films on at a global scale.

In addition to Huawei, companies including Virgin, British Airways, Qatar Airways, American Airlines, Emirates, Air Canada, KLM, National Express, South Western Railway, London Northwestern, Transpennine Express and Eurostar, have all partnered with over the last year as they plan to increase the availability of quality short-form content for their audiences.

“We are delighted to have been approached by Huawei looking to use as its short film partner on Huawei Video, which re-enforces the global need for quality, entertaining short film,” said co-founder, Sarah Thomson. “We are thrilled to be able to support our thousands of film makers, giving them such a vast distribution platform and allowing them to showcase their incredible quality short films to a global audience of millions. Especially at a time when many people are confined to their homes, we have seen a huge surge in users and particularly those looking to ‘feel good’ films during this time of crisis. As such we are accelerating our content acquisition and are in talks with many content providers to meet the needs of our ever-growing global audience.”