Summits Yellow

Discovery and Hulu ink live and on-demand content partnership

Tyrone Stewart

People on HuluDiscovery has penned an agreement with Hulu that will see the more of the media company’s live and on-demand programming added to the subscription streaming service.

The multi-year deal will see Hulu’s portfolio of on-demand Discovery content grow to almost 4,000 episodes from shows like Deadliest Catch, Mythbusters, Say Yes to the Dress, Naked and Afraid, and more.

In addition, five more Discovery networks will be added to Hulu’s live TV service with Discovery Channel, TLC, Investigation Discover, Motor Trend, the rebranded Velocity network, and Animal Planet all joining HGTV, Food Network, and Travel Channel. The five new live channels will be made available on Hulu from the beginning of December. This will take the number of channels on Hulu With Live TV to more than 60.

“Hulu continues to strike strategic, efficient deals with top brands that bring extraordinary value to all of our subscribers,” said Lisa Holme, VP of content acquisition, and Reagan Feeney, VP of betwork partnerships at Hulu. “Discovery’s brand is synonymous with high-quality unscripted entertainment that TV fans love, which is why we are excited to bring their entire portfolio to our platform, across all of our subscription plans.”

On top of the Discovery Partnership, Hulu has also reached a licensing agreement with OWN – part of the Discovery Networks family – to bring four of the network’s scripted series exclusively to Hulu. These four series are Tyler Perry’s The Haves and the Have Nots, If Loving You is Wrong, The Paynes, and Love Thy Neighbor – all of which will have all their past episodes made available on Hulu.

“At Discovery, we are committed to bringing our portfolio of high-quality, safe family friendly brands and content to viewers across every screen, service and device around the world,” said Eric Phillips, president of affiliate distribution at Discovery.  “Our new agreement with Hulu affirms the strength of our brands and their value to viewers in a marketplace with an increasing array of options.”