Discovery has penned an agreement with Viu, an over-the-top (OTT) video streaming platform, to bring its real-life entertainment to audiences in Southeast Asia.
Viu users will now have access to content from Discovery Networks Asia Pacific channels on an on-demand basis, with shows from channels including Discovery, Discovery Asia, Animal Planet, Food Network, Asian Food Network, TLC, and HGTV. Some of the popular shows coming from these channels includes Deadliest Catch, Dr. Pimple Popper, Cake Boss, 90 Day Fiancé, and Cooking for Love.
The content will be available in Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, and Thailand, but HGTV will not be available in Hong Kong. Shows can be viewed with English, Bahasa Melayu, Bahasa Indonesia, Traditional Chinese, and Thai subtitles, should they be available on that specific show.
“Having firmly established a highly engaged user base in the past few years, our collaboration with Discovery marks a further step in the continual expansion of our offerings to enrich the content experience for our viewers through international and regional collaborations as well as through the development of Viu Original,” said Janice Lee, chief executive officer at Viu. “With Discovery we see the opportunity to offer top quality factual and lifestyle entertainment, including travel, lifestyle and living, that resonates with a broad spectrum of our audience on the Viu platform.”
Viu currently has more than 36m monthly active users across 17 markets including Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Thailand, Myanmar, Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, the UAE, and South Africa.
The service, which has a free ad-supported version and a premium subscription, is available via the Viu app on smartphones, tablets, and selected smart TVs. It can also be accessed through the Viu website.