Disney and Visa launch strategic partnership across EMEA

- Monday, January 27th, 2025
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The Walt Disney Company and Visa, a global leader in digital payments, have unveiled a strategic multi-year partnership that will bring exclusive benefits to Disney fans across Europe, the Middle East, and Africa (EMEA).
The alliance names Visa as the Official Payment Partner of Disneyland Paris, Disney Store, and Disney Theatrical Group in the region, offering fans seamless payment solutions alongside unique opportunities.
Visa cardholders in EMEA will gain access to exclusive perks across Disney’s services and products, including discounts on merchandise, priority bookings, and early access to ticket pre-sales.
Additionally, select cardholders will enjoy privileged access to attractions like Animagique Theater and Stitch Live! at Disneyland Paris.
Future benefits tied to Disney Theatrical Group and Disney Store will also be announced, promising even more tailored experiences.
Visa will work with Disney to explore digital payment integrations across Disney platforms and applications.
The partnership combines Visa’s expertise in secure and innovative payment solutions with Disney’s iconic status as a global leader in entertainment and travel.
Together, the companies aim to create elevated, hassle-free experiences for Disney fans and Visa cardholders alike.
Kim Kadlec, Chief Marketing Officer, Visa Europe commented: “I am thrilled for Visa to partner with Disney to deliver seamless and secure payment experiences, helping to create memorable moments for Disney fans whether spending a day at Disneyland Paris, buying tickets for a Disney musical in London’s West End, or shopping at a Disney Store.”
“This strategic alliance builds upon our successful relationship with Visa in the US, providing great opportunities for the EMEA business,” said Cathy Cline, The Walt Disney Company Senior Vice President of Corporate Alliances and Card Services.
“Like Disney, Visa is focused on innovation, creativity and customer service. By welcoming them as the Official Payment Partner of Disneyland Paris, Disney Theatrical Group and Disney Store in EMEA, our fans will enjoy convenient and seamless payment experiences as well as special cardholder opportunities.”