Disney unveils 2024 Christmas ad directed by Taika Waititi

Disney has partnered with Oscar-winning director Taika Waititi for its highly anticipated 2024 Christmas advertisement, ‘The Boy and the Octopus’.

Created in collaboration with the creative agency Adam&EveDDB and produced by Hungry Man, the film supports the important work of the Make-A-Wish charity.

The short also features a rendition of Part of Your World from The Little Mermaid, performed by a 60-piece orchestra recorded at Abbey Road Studios. Audiences worldwide can enjoy the film on YouTube and Disney+.

“We’re thrilled to collaborate with Taika Waititi on this timeless story of childhood friendship set against the backdrop of this magical season,” said Disney’s Chief Brand Officer, Asad Ayaz.

“We are honoured to have Disney’s holiday campaign support us once again, enabling us to grant life-changing wishes for children with critical illnesses worldwide,” stated Luciano Manzo, President and CEO of Make-A-Wish International.

“The festive season is a time for togetherness and cherished moments with loved ones, and we hope the special wish weekend at Disneyland Paris brings joy and strength to these families when they need it most.”