DISQO, an audience insights platform has acquired cross-device measurement company, Verto Analytics (Verto).
The acquisition includes Verto's technology, intellectual property, and measurement capabilities.
The DISQO platform is built on complete and connected permission-based data, shared directly by consumers.
Equipped with Verto's ability to holistically measure consumer behaviours across devices, DISQO will expand product resources for its massive first-party audience insights platform — allowing brands, agencies, researchers, and media companies to generate stronger and more accurate audience insights.
“DISQO and Verto have shared a passion for helping insights professionals better understand how audiences engage with media, advertising, and commerce. This acquisition expands our ability to help brands, agencies, media platforms and researchers generate more robust audience insights at a crucial time — when consumer experience journeys are going through metamorphic change” said CEO of DISQUE, Armen Adjemian.