[img_assist|nid=26360|title=|desc=|link=popup|align=left|width=95|height=150]Dixons, the company behind Currys and PC World, has seen mobile traffic double since it launched responsive sites for both brands last summer.
Speaking exclusively to Mobile Marketing, the company revealed that mobile traffic is now at 40 per cent and forecasts that this will grow beyond 50 per cent by the end of its next financial year in June 2014.
The company made a conscious choice to go responsive, “one website for all devices”, a spokesperson said, rather than creating a separate mobile website or developing apps. Dixons see varying conversion rates across devices, which its says have improved significantly since the launch of its new responsive sites. 
The company recently released its preliminary full year results and had quite an impressive year for a high street company that has gone through a range of cost-cutting initiatives. Sebastian James, group chief exec, said: “It has been a good year for Dixons Retail with underlying profits up by 15 per cent, and a great year in the UK and Ireland with profits up by 39 per cent. We have returned to growth for the Group as a whole, and also to a net cash position, marking an important milestone in our transition from survivor to winner.”
Dixons Group owns a number of other companies in the UK and Europe, including the KnowHow tech advice brand.
