Dorling Kindersley, Orange Advertising, Media and Marketing Global, and Turkcell have been unveiled as speakers at the MMA Forum London on 4 – 5 October, being staged by the Mobile Marketing Association (MMA). They join a speaker line-up that already includes Coca-Cola, Debenhams, JetBlue Airways, Mahou-San Miguel, The Economist Digital, The Weather Channel and Unilever. The overarching theme for this year’s event is how brands should operate in a mobile-enabled, consumer-centric world.

In the opening keynote address, Babs Rangaigh, vice president of global communications planning at Unilever will outline the firm’s ‘Mobile Manifesto’, explaining how Unilever is using mobile to market some of the best FMCG brands in the world. Following that, Attila Weisz, digital marketing manager – IMC at The Coca-Cola Company will explore how to obtain efficiency and scalability with mobile marketing, while maintaining local relevance and engagement with customers.

The MMA Forum London takes place at the Congress Centre, London, from 4 – 5 October. There’s more information about the event here.