DK Goes Mobile

Mobile Systems and Dorling Kindersley (DK) have announced the launch of Dorling Kindersley Mobile Travel Guides. Mobile Systems, which provides digital reference and productivity software, is to reproduce the popular DK Eyewitness Top 10 Travel Guides for mobile phones and handheld devices. The initial 10 titles will include perennial travel favourites: Barcelona, London, Paris, Rome, New York, Amsterdam, Las Vegas, Prague, Madrid and Vienna.
The first platform for the product will be the Symbian S60, followed soon after by Windows Mobile Pocket PC and SmartPhone, BlackBerry, UIQ, Palm OS and Java versions. The software is available as a free trial for two days. The commercial version of the software can be purchased from Mobile Systems web store  and from other online software outlets, such as Handango.com, Mobile2Day.de and Nokia Software Market.   
Mobile Systems Head of Business Development, Elitza Bratkova, says the agreement is a great opportunity for Mobile Systems to bring consumers the type of valuable content that is only available from DK Travel.
With this new product line we will we answer the growing demand for location-based mobile travel applications, and we will deliver the type of reliable content only a proven global publisher like DK can provide, says Bratkova.
Liz Statham, Marketing & PR Director for DK Travel, adds:
Travellers want to be able to access travel information however and wherever they want. We are delighted that trusted DK Travel content will now be available to millions of mobile phone users, many of whom may already be loyal DK book buyers.

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