The Data & Marketing Association (DMA) has appointed former Disney VP, Tony Miller as its new Chair.

Miller joins the marketing authority’s board in July this year, succeeding the current Chair, Stephen Maher, who has reached the end of his statutory term after nearly four years in the position.

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Miller has served as a DMA board member, alongside the Committee Chair of the DMA Awards for over four years.

Meanwhile, he spent nearly five years at The Walt Disney Company as VP of Digital Marketing & CRM for EMEA, and nearly three years as CMO/VP of Growth & Performance Marketing at WW (formerly Weight Watchers).

Commenting on his appointment, Miller said: “Data and marketing are at the fulcrum of what we do, underpinning our ambition to fuel the growth of our industry.

“Through our people, creativity, ethics, and technology, marketing impacts everything we touch, and it’s our members that power its evolution through the resources we provide, the relationships we build, and how we represent ourselves to government and regulators.”

He added: “But there is no doubt the industry is changing, evolving, and innovating at the rate of knots. Customers’ expectations of brands are increasingly high, and competition across all sectors is fierce. This, exacerbated by macroeconomic and political influences, puts the marketing industry’s role in driving business growth under the spotlight like never before. Because of this, I believe the role of the DMA is now more important than ever.

“As the voice of the data and marketing industry, and the body responsible for driving change for the better, we are committed to equipping the industry not just with the tools it needs to succeed, but with the knowledge and know-how to inform, inspire, improve, influence, and interact through our established community of experts.”

DMA, Managing Director, Rachel Aldighieri, concluded: “Tony is a marketing pioneer, and has played a pivotal role in our industry for many years now, in which time he’s witnessed first-hand the fundamental shift in marketing from what used to be a traditional, direct approach to what is now an undeniably data-driven one.

“Tony knows the industry and the DMA inside out, and will play an integral part in increasing our membership base.”